State of The Artist Podcast
State of The Artist discusses the life and behavior of the artist and stage performer in pursuit of a career and the mental, emotional, and spiritual barriers everyone faces on the quest for connection, self-expression, and an audience.
From performance coach Luther Mallory. Based in Toronto, Luther coaches two of Canada's most acclaimed artist development programs: The JUNO Master Class, and Canada's Music Incubator's Artist Entrepreneur Program.
State of The Artist Podcast
Why Artists Need to Target a Niche Audience
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Luther Mallory
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Season 3
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Episode 2
For Artists in search of an audience, good news! The mass market has died and the niche has won. This episode, we dive into why this is important and how it affects our quest to build an audience and a career.